Successful companies will look not only to R&D or design as specific creative inputs, but seek to promote creativity in all parts of the organisation. Management practice and behaviour have a strong influence on creativity and the effective integration of design. Creativity and design aligned with strategy tends to generate more successful outcomes. Technology drives creativity by making it easier to collaborate and to acquire knowledge, and through supporting design prototyping. The extent to which a firm develops effective networks will influence its ability to collaborate and to be creative. Networks can embrace users as well as suppliers, with some exciting innovation coming from closer involvement of customers in the.
