Here you will establish the case for the publication and the enterprise in which it will operate. This includes an objective assessment of the environment in which your journal will be launched and its justification for the publisher and as a strategic response to market demand. The examination will focus on characteristics of the community to be served and the needs that will be satisfied by your Open Access model, perhaps delineated by importance and/or priority. Be sure to underscore any innovative or unique aspects of the undertaking, as well as precedents for your product and model. Presumably, you will have done some market research, which need.
