The quadrant map reveals just how important Capital Access is in affecting the ability of small businesses to compete. The recession hampers small businesses’ ability to secure funding for their short and long term needs, which in turn restrains their ability to grow and compete effectively. The map also reveals that Marketing and Innovation is not just a weak area, but a highly important one. The economy is likely sapping creativity in coming up with new ideas to grow their businesses. The later discussion reveals how small business is rapidly embracing social media as a new.
