All other aspects of Marketing and Innovation remain fairly steady, but businesses continue to have difficulty promoting their businesses effectively to increase sales. Success in the Workforce area slipped this wave, as small businesses feel less successful in training and developing employees (only 58 percent are highly successful compared to 65 percent a year ago). They do moderately well in maximizing employee productivity and rewarding employees. Customer Service is an area where small businesses continue to shine. They know how to keep their customers happy and win repeat business from them, which provides an important revenue.
