The battle for the clouds between these companies is going to reshape the ICT market structure as PC distribution did in the 80s. But according to the Economist (2008): cloud computing is unlikely to bring about quite such a dramatic shift. In essence, what it does is take the idea of distributed computing a step farther. Still, it will add a couple of lay- ers to the IT stack. One is made up of the cloud providers, such as Amazon and Google. The other is software that helps firms to turn their IT infrastructure into their own cloud, known as a ‘virtual operating system for data centres’.