Your Marketing major will cover all the essential components of marketing including consumer behaviour, marketing management, strategy, research and analysis. You’ll explore the strengths and weaknesses of many of the theories on which the conventional approach to marketing is based. You’ll also discover that marketing is not about routinely applying a standard set of techniques but instead about using knowledge and experience to give each issue its own specific strategy. While you build up your knowledge of marketing principles and their application, you’re also taught how to evaluate them critically, and think analytically about marketing problems. This approach combines the practical benefits.
