There are two observable trends with respect to the local content variables that were examined for this analysis. First, local content is growing very fast in volume, often at astonishingly high rates across the different measures analysed in this study. Second, its composition is changing and local content is no longer dominated by developed countries. Various measures show that developing countries are quickly becoming important sources of content and their share of global content creation is increasing. The growth of local content varies across countries and is tied to enabling factors such as the level of Internet infrastructure development. Creating local content, recording and distributing it.
