Even with the multitude of options for subscribing to podcasts, not everyone will choose to subscribe. The best way to ensure that as many casual visitors to your web site subscribe as possible is to make each episode downloadable and consumable right on your web site. Once a potential audience member visits an episode’s page, they should see immediately obvious ways to LISTEN NOW or WATCH NOW with nothing to install or subscribe to. Immediate gratification and fulfillment helps greatly to get someone to commit to being a subscriber. Give your audience members detailed show notes for each episode. This will help those who are skimming the web to quickly.
