These guidelines are provided to help iOS Developer Program members correctly promote their aΣliation with the App Store on websites, advertising, and all other marketing communications. The guidelines include important information on using the App Store badges, best marketing practices related to the App Store, and details on the use of Apple product images. Important: Apple approval required All marketing or advertising materials in print or video format, or materials with high visibility in any format, must be submitted to and approved by Apple before publication or broadcast. Submit your initial concept, storyboard, or rough cut via email as described below. Allow a minimum of five to seven business days for a.