You only need to enter a few important pieces of data for the ROI results to be calculated and instantly populated in the Key Results window. The Direct Marketing ROI Planner is impressive in its results, yet is amazingly easy to navigate. The only data you need to add is in the Key Campaign Data section. You will then spin the Tuner Wheels to customize your opportunity scenarios prior to simply pressing the green Calculate button. The Direct Marketing ROI Planner is a powerful Xerox® marketing tool designed to demonstrate and project the complete Return on Investment (ROI) of a direct marketing campaign or program. It is not just.
