The app business is burgeoning and you’ve decided to get in on the boom. Maybe you work for an exciting start-up or are striking out on your own. Regardless of the size of your business, the Federal Trade Commission (FTC) – the nation’s consumer protection agency – has guidelines to help you comply with truth-in-advertising standards and basic privacy principles. “But we’re a small company and haven’t made any money from our app yet.” All the more reason to build compliance in from the start. Laws that apply to established businesses apply to you, too, and violations can be costly. In.
