The Internet offers companies the opportunity to market goods and services to more customers than ever before. Reaching these customers and developing their loyalty by delivering quality, convenience, price competitiveness, and the right products and services, begins with a solid emarketing plan. Whether you are making the move to emarketing or are already and emarketer, you will need to develop a plan, implement the plan, be accountable for actual results, and utilize metrics that help propel you towards e-business success. Gone are the days when venture capital flowed abundantly to dot-coms with interesting business models. The great dot-com shakeout has put ebusinesses under pressure to perform. Executives.
