John Deereis the world‟s leading manufacturer of farm equipment. In the fall of 2010, the company launched a giveaways campaign, in which the prize was one of its tractors customized by a famous automobile designer. “In a departure from traditional equipment promotions, John Deere has launched its unique Big Buck customized 4020 tractor giveaway, as well as significant purchase incentives on utility tractors for customers for the end of 2009 and into 2010,” read the press releaseannouncing the campaign. John Deere invited automobile designer Chip Foose, the star of TV show Overhaulin‟, to customize a classic John Deere 4020 Tractor. A.
