Finding the right marketing software partner for your company can be a challenge. To succeed, you need a comprehensive understanding of your organization’s needs, cross-functional support, and a process to get you to the finish line. This sample RFP will help you think through the various components of a successful marketing partnership, align on the key questions and concerns for your end goal, and choose a long-term, results-oriented marketing partner who understands your challenges and has a solution to solve them. An RFP should help your company identify the right partner to support your marketing goals for many years to.
