During the last decade consumer groups, parents and teachers’ bodies, and public health advocacy organisations have called for greater control on the marketing of foods and beverages to children. A number of authoritative reports have highlighted the need to restrict such marketing to ensure that children are not unduly influenced to consume foods high in fats, sugar and salt. A 2009 review of regulations (the PolMark study1) suggested that successful regulation required government leadership with specified timelines and clear, measurable objectives. In 2010 the World Health Assembly passed a Resolution which urged member states to introduce controls on the marketing of foods and beverages to children, and issued.
