A strength is an asset or a resource that can be used to improve a community’s competitive position, such as a natural attraction, historic buildings, or a strong retail base. A weakness is just the opposite, a resource or capability that may cause your community to have a less competitive position, which can adversely affect tourism. For instance, empty commercial space or unattractive vacant buildings are categorized as weaknesses. Opportunities are developed from a tourist destination’s strengths, or set of positive circumstances, and can include tourist overflow from a nearby metropolitan city or the opportunity for special events within your.
