Your marketing plan should start with an executive summary. The summary gives a quick overview of the main points of the plan. It should be a synopsis of what you have done, what you plan to do, and how you are going to get there. Although the executive summary appears at the beginning of the plan, you should write it last. Writing the summary is a good opportunity to check that your plan makes sense and that you haven’t missed any important points. Marketing Objectives Your marketing objectives should be based on understanding your strengths and weaknesses, and the business environment in which.
