While this may be hard for some business owners to come grips with, like those who feel that “marketing is a strange form of creative voodoo thinking,” marketing is not only a system—it may be the most important system in any business. To understand how to approach marketing for a business, it may be helpful to understand the Duct Tape Marketing System de!nition of marketing. Marketing is getting someone who has a need to know, like and trust you. One could argue about what “like” or “trust” is in any given industry, but now more than ever, this de!nition gets at the heart of the game. Here are.
