Today’s smartphones, tablets and connected devices are virtually all GPS enabled thus allowing for a myriad of location oriented marketing opportunities. The types of service and marketing described in the sections below are just the beginning – the MMA will continue to monitor the situation globally and provide topical updates as they present themselves. Types of Location Based Services: Below are common types of Location Based Services for consumers and enterprises. Many Location Based Services today combine concepts from several of the types listed below. The examples below are described in terms of functionality. Many of them could, in fact, be realized via a variety of mobile.
