Location based marketing is broadly defined as: any application, service, or campaign that incorporates the use of geographic location to deliver or enhance a marketing message/service. Geographic location data may be obtained via a wide variety of methods and technologies. A consumer can directly provide a Postal Code, Zip Code, or City; or the precise location2 of the consumer and their device can be automatically determined using services provided by mobile operators or automatic detection of location as determined by the hardware, ., GPS-enabled or, wi-fi-enabled devices. Marketers can use this geographic location as a means to deliver a more relevant, targeted advertisement and/or a service, to.
