This guide leads you through the basics of marketing—covering product, place, price, people, and promotion—that you must think through before even starting your promotion and publicity efforts. Promotion (your flyers, ads, etc.) and publicity (what the media and others print about you) are given special consideration, explaining various techniques and approaches that can be used for successful marketing. We hope you that this guide will help you get your message out efficiently and vto a greater number of people. This guide is supported, in part, with public funds from the New York City Department of Cultural Affairs Cultural Challenge Program and with matching funds from Con Edison, Lily.
