We identify a simple marketing strategy, called the influenceand- exploit strategy. Recall that any marketing strategy has two aspects: pricing and finding the right sequence of offers. In the initial influence step, motivated by the the form of the optimal strategy in the symmetric case, the seller starts by giving the item away for free to a specifically chosen set of players A ⊆ V . In the exploit step, the seller visits the remaining buyers (V \A) in a random sequence and attempts to maximize the revenue that can be extracted from each buyer by offering it the (myopic) optimal price; note that this effectively ignores the influence that.
