Previous interventions had been aimed at mothers of children, using participation in the WIC program as a channel for communication. The formative research and conversations with the African American community suggested that grandmothers were more frequently the chitterlings preparers and would serve as role models to younger women. Thus, the primary target audience was women who prepare chitterlings — older, African American women who, as grandmothers, are often also caregivers for infants. Secondary audiences were identified as community leaders/gatekeepers such as pastors and church leaders, retail grocery associations, chain grocery stores, major pediatric hospitals, and health care providers. .
