Oracle CRM On Demand Administration Essentials A one-stop implementation reference guide to Oracle CRM On Demand, the world's best-selling brand of CRM technology Padmanabha Rao Venkatesan Sundaram professional expertise distilled Paddy was an educator and an information technologist in the non-profit sector before joining CRMIT in 2007. In CRMIT, he brings his familiarity with research, development policy, and education to the technology table. He is a graduate of the National Institute of Technology at Hamirpur and lays equal store by atoms and bits with his training in engineering and economics. His academic interests include massive multiplayer mobile games and transportation problems. .