A quick story. Years ago I was working with an auto manufacturer who had built a racecar for the Indy Car circuit and wanted to unveil it to the media. The manufacturer brought the car to mid-town Manhattan and wanted to unveil it under spotlights in a hotel ballroom. The plan seemed simple enough. Put the car in a truck, carry it to the site, put it on the elevator at the hotel and take it up to the second floor ballroom where workers would push the car into place the night before the event
