The 1990’s were a troubled decade for the Big Three TV networks, NBC, ABC, and CBS. For the first time since they began keeping records, their combined prime-time ratings dropped below 50 percent. There were many reasons for this change, but the most important one is that TV and the other older media are being challenged by the Internet and other technologies that offer an expanded range of information and entertainment services. Newspaper (print) Other media are similarly affected. For example, by the late 1990’s, daily newspaper readership by adults had dropped from a post-World.
