Mass media still accounts for the bulk of ad spending: television ( percent), magazines ( percent), newspapers ( percent), radio ( percent), and outdoor ( percent). The internet accounts for 8 percent. Internet advertising has grown each year, while allocations to other media categories have consistently declined. The internet accounts for 20 percent of consumer media consumption. Given the current allocation of 8 percent of ad spending, continued growth in online advertising is practically a certainty. Online advertising (Web ) is diverse with numerous possible formats. These include paid search ads, display ads, classifieds, rich media,.
