to achieve state solar megawatt goals, a solar marketing plan must address the technology’s value proposition, its perception of unreliability, the complexity of purchasing solar and consumer inertia. this guide cites many marketing initiatives that are contributing to the growth and interest in solar across the country. However, the guide is not meant to be a clearinghouse of all solar marketing programs, nor an endorsement of any one particular approach. instead, it is of- fered to provide solar programs and stakeholders with examples of innovative strategies that can make a difference in solar marketing
