Business trips are fairly inflexible and it is often difficult for travelers to select their destinations. Business travel, often referred to as MICE (Meetings-Incentives-Conferences-Exhibitions), is normally determined by business opportunities and involvement of the traveler with organisations at the destination. Perhaps more flexibility can be exercised by travelers attending optional meetings, which provide benefits but are not strictly essential to their business such as conferences, exhibitions, incentives, familiarization trips etc (Davidson 1994). Even though business tourism is much more restricted in terms of choice, destinations providing a high degree of efficiency and safety, as well as elegance and leisure opportunities.
