Not long ago, social media seemed so new and different that it was treated as an appendage of sorts—a kind of marketing that should be tried only by “experts.” While that view still exists to some degree today, it’s become clear to many that social media is no longer marketing’s new thing. It’s now simply part of the way we do marketing today. I believe that the proper way to view social media from a small-business owner’s point of view is as more of an evolution than a revolution. Traditional marketing tactics such as advertising, referrals, and public relations are still very important,.
