Much of what this document deals with is creating outposts of content and connection on social media sites. But, there is one element that pulls this strategy together and that’s your primary Web hub. You can’t depend on the contacts you make in most social media activity to serve as the primary trust-building connection that ultimately leads to a sale. Your primary website or blog is the tool that ties all of your social media activity together. Your activity on social media sites or spokes functions primarily as a way to lead prospects back to the much more fully developed content.
