Amplify: Use your social media activity to create awareness for and amplify your content housed in other places. This can go for teasing some aspect of your latest blog post on Twitter or in your Facebook status, creating full-blown events on Eventful or Meetup, or pointing to mentions of your firm in the media. If you publish a biweekly newsletter, in addition to sending it to your subscribers, archive it online and Tweet about it too. You can also add social features to your newsletter to make it very easy for others to retweet (tweetmeme button) and share on social.
