In the winter of 1998, Kate Roberts found herself on a much-needed vacation in Cape Town, South Africa. The 29-year-old British citizen was then a Managing Director at the leading advertising agency, Saatchi & Saatchi for Eastern Europe. Only the day before, the busy executive was preoccupied with the firm’s latest youth-focused marketing scheme – creating campaigns for cigarettes, candy and soda. The trip to South Africa, originally planned as a relaxing tour of vineyards and game reserves, would in fact be a life changer for her. Anyone visiting this part of the world in the 1990s would.
