Having already forged relationships with numerous Romanian celebrities for other accounts, Roberts was able to convince a number of them to join forces and write a song on the subject of HIV/AIDS. The song quickly became a national hit. Simultaneously, Roberts and Holscher sent a corps of peer educators dubbed the “Love Police” onto the beaches of the Black Sea to approach young people and issue fake “citations” to those not carrying condoms. The program created buzz and substantially decreased stigma and fear around condom use. As a final push, Roberts created and launched an.
