The third component of the model was demonstrable results. Capitalizing on PSI’ results-based system, Roberts felt that advertising the concrete results of PSI’ interventions would increase the effectiveness of the marketing effort and len legitimacy to the cause. Results had the power to convince the target audience an stimulate fundraising, which would in turn allow PSI to do even more. In addition to promoting PSI’s work in general, publicizing the results of YouthAIDS specifically would also be important. This could directly dovetail into cause-relate marketing efforts. For example, if a YouthAIDS event had a large attendance and raise a certain sum of money, publicizing.
