Partnering with celebrities has been another critical element to the success of the YouthAIDS model. In order to deepen these partnerships, the YouthAIDS team has taken many trips into the field with celebrity ambassadors, corporate partners and individual donors. On these trips, the team not only promotes the work of YouthAIDS and PSI globally, but also highlights programming at the local level. By harnessing the power of celebrity, the YouthAIDS team attracts a large volume of local press and donor interest. These trips are capacity building sessions for local staff as they teach media and donor relations, thoughtful.
