Nabin’s current research will strike a chord with most people. He is tackling the pharmaceutical industry head-on by examining the issues surrounding generic alternatives in the purchase of prescription drugs. When people are asked if they would like a cheaper brand, they usually assume that the ingredients are the same, but the results of level trade tests have been surprising, he explains. ‘A recent medical journal confirmed that the active ingredients in the drugs are the same but the inactive ingredients are different. For example, the salt contribution added to preserve the active ingredient can determine the absorption rate.