The study undertaken by AECA starts by researching into i) the existing higher education degrees offered by Spanish universities, and ii) the jobs demanded and advertised by Spa- nish fi rms. Using this information, the study analyzes how well the content of the studies of the degree in «Business Administration» respond to the demands of the labour market. Based on this analysis, the study proposes new curricula that would be better adapted to the requests of the labour market, considering also the specifi c, generic and transferable competences of the degree