The holders of the Master’s degree are faced with favourable career and development opportunities because the programme enables them to assume challenging roles in project work, specialised fields and management. Entry level function include leadership positions in quality assurance; heading the marketing unit of a small organisation; managing product, sales, or market- ing projects; or assisting executives or association heads. Graduates can transfer their expertise to other industries, drawing on tourism’s reputation as a “training camp” where managers develop a service orientation. This means they will be qualified to work for hotel chains, destination management companies, tour operators and.
