Academic and practical orientation Any attempt to harmonize an academic and a practical orientation might seem contradictory at first. However, Lucerne School of Business is committed to aligning these two approaches as follows: Students develop competencies by completing academic work, participating in practical research projects, and writing a Master’s thesis on a particular topic relevant to an applied field. With regard to research projects, they collaborate closely with industry partners. The programme places great store in developing those competencies that are clearly applicable in day-to-day professional life. This means students will be able to apply many of the methods and instruments encountered.
