MARKETING HIGHER EDUCATION: APPLYING A CONSUMPTION VALUE MODEL TO COLLEGE CHOICE Chapter One develops this idea and implements tests of the hypothesis that school effectiveness is an important determinant of residential choices among local-monopoly school districts. I model a Tiebout -style housing market in which house prices ration access to desirable schools, which may be desirable either because they are particularly effective or because they enroll a desirable set of students. I develop observable implications of these two hypotheses for the degree of stratification of student test scores across schools, and I look for evidence of these implications in data on the joint distribution of student characteristics and.