The AIFM Directive foresees a pan-European marketing regime that will become available to EU managers with EU funds in 2013, and may be available to non-EU managers and non-EU funds from 2015. Meanwhile, and for the upcoming seven years at least, national PPRs will remain available for the distribution in Europe of non-EU funds and to non-EU managers. However, individual Member States may impose stricter rules. Mapping existing AIFs and their AIFMs and getting a good understanding of new EU fundraising rules in the post-AIFM Directive era to strategically adapt fund structures should be started without delay and will constitute.
