In 2007, a UNICEF report on the well-being of children around the world, ranked the UK at the bottom of the world’s 21 richest countries. For all six parameters: material well-being, health and safety, educational well-being, family and peer relationships, behaviour and risks and subjective well-being, the UK was amongst the bottom five countries (UNICEF 2007). Since then, there has been considerable debate in the UK about ways to measure and enhance children’s well-being. Traditionally, children’s well-being has been measured through ‘objective’ indicators, examining the impact of social and economic factors on children’s lives. However, more recently it has been.