The focus on priority populations (1) within a population health approach challenges public health practitioners to make the intervention more accessible, engage in outreach activities and/or to develop specifi c strategies for priority populations. Priority populations exist where evidence points to health inequities or inequalities in the social determinants of health. For example, HBHC program interactions and referral activities include both universal and targeted high-risk family interventions. Strategies to build resilience, social support and cohesion, strengthen coping skills, address social injustices and other stressors, and foster mentally healthy parenting practices – need to be embedded in all of these areas.