With data to drive coverage, World Pneumonia Day continued to receive widespread attention from media as the topic gained traction among journalists, government leaders and opinion elites. Over half of the unique news stories written around World Pneumonia Day mentioned one or more of the research reports and data. In addition, and particularly in developing countries where World Pneumonia Day events took place, journalists told stories that were in-depth and personal and illustrated the link between preventing pneumonia deaths and reaching the 2015 deadline for achieving the MDGs. Media coverage of World Pneumonia Day and blog posts echoed the call for action by organizations and activists around the.
