World Pneumonia Day 2011 found new ways to expand the conversation about pneumonia and bring attention to the activities taking place around the globe on November 12. A large emphasis of the campaign was about “going viral,” using a variety of online social networking sites and digital tools that helped introduce conversation threads about World Pneumonia Day and inspired new supporters to take action. These online vehicles allowed for rich content to be disseminated widely and the Coalition’s tools and messages to be shared among diverse audiences. New tools, such as a compelling infographic, a Prezi presentation illustrating complex research, an animated video conveying the importance of.
