Traditional Supply Chain Management (SCM) aims at movement of goods and services from one end of this chain to the other through different stages so as to improve the efficiency, productivity and profitability of the entire process. As SCM spans across the economic functions of the entire value chain of a product or service, it is vital for a company to join in, form, or coordinate its business related supply chains, forming various kinds of business relationships. Supply chain relationship management, or relationship management in supply chains, increasingly becomes one of the core functions in today’s market place for companies to strive for business competiveness.
