Soon after our fi rst meeting in real life, Amy Jo let me know she was venturing out on her own. She decided to name her new company Digital Royalty, right around the time that my own book, Delivering Happiness, was about to come out. As we got to know each other better, we both realized that enlisting Digital Royalty’s help for the book launch would be the perfect complement to our twenty-three-city nationwide book bus tour around the country in 2010. (In addition to helping connect us with Delivering Happiness fans online, Amy Jo also gave me invaluable snipe hunting lessons near Mt. Rushmore in South Dakota.).
