As a result of the gloomy economic climate in Europe brought about by the ongoing crisis affecting all enterprises (particularly SMEs) in France, the French government has recently decided to create different poles of innovation and research associated to the activities of enterprises. The objective is to propose new ideas for helping these enterprises to be more efficient and able to resist the threat to their existence from globalisation. One of the difficulties of these enterprises is that they find it difficult to penetrate the European market and export their products. This is due to many reasons the main one being global manufacturing costs. In fact with globalisation.