At the same time, high tech professionals often perceive work as a “serious game” (Strannegård & Friberg, 2001), and not drudgery: they involve in playful behaviors at work (Hunter, Jemielniak, & Postuła, 2010). Software engineers often participate in non-paid, open collaboration production (Lakhani & Von Hippel, 2003). Modes of collaboration established in virtual and high-tech communities are similarly transforming workplace relations in the brick-and-mortar organizations (Benkler, 2006). They precede and foreshadow more general trends in organizational designs (Argyris, 1973; Beck, 2000; Castells, 2004). Understanding the high-tech workplace, and learning about the management practices and routines in knowledge intensive companies is, thus, of utmost importance for contemporary management.
